AI-powered call analysis
Every callturns intoinsights
A service that breaks down every call your sales team makes — against a methodology built from a thousand hours of sales research, and against your own criteria. Scoring, mistakes and coaching for every rep, without a minute of manual work.
From call to full analysis.
Zero manual work.
Call received from telephony
Every recorded call is forwarded to Clupp automatically. No uploads, no missed recordings.
Clupp Cortex analyzes
AI reads the call the way a seasoned sales expert would — catching every nuance, moment by moment, at any scale.
Manager gets insights
A full report: score, summary, key moments, checklist, fact verification, and coaching. Intuition gives way to data.
Insights become results
Every week, reps improve on data. New hires onboard 2× faster. Coaching costs drop 8×.
Not a prompt.
A system trained on sales.
Clupp Cortex is a system, not a prompt — our sales methodology, your knowledge base and your own checklists working together on every call.
Three levels. None of them generic.
Clupp Cortex is a fully custom system built in three levels: the Clupp core, a RAG knowledge base trained on your own documents, and evaluation checklists you configure yourself.
A thousand hours of sales research.
Every call comes back as a full breakdown: summary, how the conversation ended, facts about the client, key moments, critical mistakes, a checklist matched to the call type, and coaching for next time. Never a conclusion without proof — click any line and the recording opens at that exact second.
Trained on your business.
Upload your scripts, product catalog, competitor notes, FAQs. Clupp Cortex learns your language, your products, your standards — and scores calls by your standards, not by generic ones.
Define what good looks like for you.
Configure custom checklists, adjust scoring weights, set criteria that matter to your business. Clupp Cortex adapts to your process — not the other way around.
Every rep, visible.
And what to do about it.
For every rep, a breakdown down to the specific small thing: what they do on almost every call, what they never do, and where to start fixing it this week.
Percentages count only the calls where the behaviour was actually appropriate — a rep is never marked down for skipping a close on a call that had nothing to close.
Your bottleneck,
already found.
Once a week, a diagnosis of the whole department: the bottleneck, what separates strong calls from weak ones, which rep to start with, what to change, which objections came up and how they were handled. The next report checks what actually worked.
The process breaks at close. Reps set a concrete date for the next contact in only 36% of calls, and skip a defined closing technique in 44%. That passivity lets clients end conversations on a vague “I’ll think about it” — which is what actually kills the deal.
The best calls lock a concrete next step 97% of the time. The weakest do it in 22%. That gap is the single largest source of lost deals.
Reps join the client’s objection before answering in 100% of the best calls, but only 18% of the weakest. It is learnable and it directly prevents a lost deal.
Trimmed for the page. The weekly department review also carries refusal-reason breakdowns, product insights pulled from the calls, competitors clients named out loud, and a per-rep ranking.
Any team that
sells on calls.
You already record your calls
Then you already have everything a professional review of your sales team needs. What you sell and who you sell it to does not matter: the system works inside the context of your business and its specifics. Stop taking your reps’ word for it — and stop being surprised by the numbers at the end of the month.
B2C and B2B
A short cold call and a multi-stage consultative deal are each scored on their own logic. There is no averaged rubric stretched over everything.
Your industry, loaded by you
Scripts, catalog, the objections you actually hear, your checklists — you send the material, we turn it into scoring criteria. That beats any ready-made industry preset, because it is built from your business rather than someone else’s idea of it.
Connect your telephony.
Sync with your CRM.
Calls come in from your phone system, findings go back out to the place your team already works. If your stack isn’t on the list, the connector gets written during onboarding — it is a day of work, not a roadmap item.
Your CRM is not a problem
An in-house CRM, a fork nobody else uses, a phone system with a strange API — we write the connector for it. What actually lands in your CRM and when, you assemble yourself in a visual builder: the report written into the deal card, a task created on a critical violation, a flag when a rep promised a discount nobody approved.
Don’t want to build it yourself? We’ll build it with you during onboarding.
Everyone sees their own layer
The head of sales sees the whole department: every call, every rep, the weekly review. Each rep only reaches their own calls and their own coaching — other people’s scores stay out of sight.
“I thought I knew how my department worked. Turns out I didn’t.
Six weeks, and you could see where it all falls apart: the conversation goes fine, the client is warm, and nothing comes out of it. One rep pulled his conversion up 12%, the department 4–5% overall. But the percentages are not the main thing for me. We stopped arguing in stand-ups about who was right and started listening to the recordings. We rewrote the process, the KPIs and the bonus scheme off the back of that. And then they started competing over their scores on their own — that part I never saw coming.”
Don’t take our
word for it.
Take seven days instead. We connect your phone system and run a week of your real calls through Clupp AI — your reps, your clients, your results.
If it doesn’t tell you something you didn’t already know about your team, we’d rather you walked away. We ask for nothing upfront: no card, no contract. Just a week of your calls.
Starts with a short call — someone has to connect your telephony.