AI call intelligence for sales teams
Every callturns intoinsights
AI that listens to every sales call, scores conversations against your criteria, and surfaces coaching insights — automatically.
From call to results.
Zero manual work.
Call received from telephony
Every recorded call is forwarded to CLUPP automatically. No uploads, no missed recordings.
CLUPP CORTEX analyzes
AI reads the call the way a seasoned sales expert would — catching every nuance, moment by moment, at any scale.
Manager gets insights
Score, key moments, exact phrases — surfaced in the dashboard. Coaching stops being a gut feeling.
Results compound
Every week, reps improve on data. New hires onboard 2× faster. Coaching costs drop 8×.
Not a prompt.
An AI built for sales.
CORTEX is a system, not a prompt — our sales methodology, your knowledge base and your own checklists working together on every call.
Three levels. None of them generic.
CORTEX is a fully custom system built in three levels: the CLUPP core, a RAG knowledge base trained on your own documents, and evaluation checklists you configure yourself. Nothing about it ships pre-baked.
A thousand hours of sales research. Built in.
That research doesn’t come back as a grade for “opening” and “closing”. Every call returns a full report — summary, outcome, the facts CORTEX extracted about the client, key moments, critical mistakes, a checklist that adapts to the call type, and coaching for next time. Every line is pinned to the second it happened; click it and the call opens there.
Trained on your business, not ours.
Upload your scripts, product catalog, competitor notes, FAQs. CORTEX learns your language, your products, your standards — and every analysis becomes specific to your context, not a generic template.
Define what good looks like for you.
Configure custom checklists, adjust scoring weights, set criteria that matter to your business. CORTEX adapts to your process — not the other way around.
An average score
changes nothing.
“62.4 out of 100” tells a head of sales nothing about Monday. Pick a rep — every one is broken down to the behaviour that is failing, and what to do about it.
Percentages count only the calls where the behaviour was actually appropriate — a rep is never marked down for skipping a close on a call that had nothing to close.
This is a trimmed sample. The real view runs about four screens per rep.
Your bottleneck,
already found.
Once a week CORTEX reads every call in the department, works out what separates the deals you win from the ones you lose, and hands you a short list of what to change.
The process breaks at close. Reps set a concrete date for the next contact in only 36% of calls, and skip a defined closing technique in 44%. That passivity lets clients end conversations on a vague “I’ll think about it” — which is what actually kills the deal.
The best calls lock a concrete next step 97% of the time. The weakest do it in 22%. That gap is the single largest source of lost deals.
Reps join the client’s objection before answering in 100% of the best calls, but only 18% of the weakest. It is learnable and it directly prevents a lost deal.
Trimmed for the page. The weekly department review also carries refusal-reason breakdowns, product insights pulled from the calls, competitors clients named out loud, and a per-rep ranking on every one of the 31 behaviours.
Any team that
sells on calls.
Your team sells on calls
Inbound, outbound or both. If the deal moves forward in a conversation, CORTEX reads that conversation. Everything else about how you work — your industry, your process, your script — is a setting, not a different product.
B2C and B2B
Both frameworks are written into the core. A short transactional call and a long consultative cycle get scored on the logic each one actually needs — not on one averaged rubric stretched over both.
Your industry, loaded by you
Your scripts, your catalog, your objection patterns, your checklists. That is what makes an analysis specific to your business — and it beats any preset a vendor could guess at from the outside.
Ready-made presets per industry. We are building those as the client base grows. Until then, setup is a conversation plus your own materials — slower to start than clicking “real estate” in a dropdown, and considerably more accurate than whatever that dropdown would have contained.
Connect your telephony.
Sync with your CRM.
Calls come in from your phone system, findings go back out to the place your team already works. If your stack isn’t on the list, the connector gets written during onboarding — it is a day of work, not a roadmap item.
Whatever you actually run
An in-house CRM, a fork nobody else uses, a phone system with a strange API — we write the connector for it. And not only the pipe: we set up the scenario inside your CRM the way you want it. Report written into the deal card, a task created when a critical violation shows up, a deal flagged when a rep promised a discount nobody approved.
Setup is done for you, not handed over as documentation.
Everyone sees their own layer
The head of sales gets the whole department — every call, every rep, the weekly review. Each rep logs in to their own calls and their own coaching, and nothing else.
Reports can also be pushed into Telegram, if that is where your team actually reads things.
“Six weeks in, we had found and fixed what our reps were actually doing wrong.
One of them lifted his conversion by 12%, and the department is up 4–5% overall. The bigger change was finally seeing how the team really works — we rebuilt the sales process, the KPIs and the bonus scheme on the back of it. And something we did not expect: the reps started competing over their scores, and that pushed the whole floor up on its own.”
Don’t take our
word for it.
Take seven days instead. We connect your phone system and run a week of your real calls through CORTEX — your reps, your clients, your money on the table.
If it doesn’t tell you something you didn’t already know about your team, we’d rather you walked away. No card, nothing to install.
Starts with a short call — someone has to connect your telephony.